Meet Rajesh Choudhury – Digital Marketing Leader
19+ years of experience in driving digital success for Real Estate & Businesses
About Me
I am Rajesh Choudhury, a digital marketing leader, coach, and consultant with over 19 years of cross-industry experience helping brands grow, engage, and thrive in the digital landscape. My career has been driven by a passion for creating impactful marketing strategies that combine creativity with data-driven execution.
Armed with an Executive Program in Digital Marketing from IIM Jammu, certifications from UTM Malaysia and Jain (Deemed-to-be) University, and a Postgraduate Program in Strategic Digital Marketing from Great Lakes Executive Learning, I bring both academic rigor and hands-on expertise to every project I undertake. My foundation includes a full-time MBA in Marketing and a PG in Retail Management, giving me a well-rounded business perspective.
Core Expertise
My skills span a broad spectrum of marketing and business functions:
- Digital Marketing Strategy & Media Planning
- Performance Marketing & Paid Campaign Management (PPC, SEM, SMM)
- Search Engine Optimization (SEO) & App Store Optimization (ASO
- Social Media & Content Marketing
- Google Analytics, Reporting & Data Insights
- Online Reputation Management (ORM)
- Website Management & Conversion Optimization
- Real Estate, E-commerce & Retail Marketing
- Business Development, Market Analysis & CRM
- Operations, Planning & Team Management
Professional Journey
Currently, I serve as the Deputy General Manager – Digital Marketing at Puravankara Limited, one of India’s leading real estate developers. Here, I lead online brand building, digital strategy, media planning, and execution of all digital initiatives.
Previously, I was Assistant Vice President – Digital Marketing & Client Servicing at Anarock Digital, where I was instrumental in building the South India market presence and managing high-value real estate clients. My earlier roles include:
- Digital Marketing Manager – Empirical Media Pvt. Ltd. (Overseeing paid campaigns, social media, content marketing & SEO)
- Digital Marketing Head – Easylives Smart Solutions Pvt. Ltd. (Managing end-to-end digital marketing function)
- Leadership roles in Landmark Group and Tata Group units (Business & Operations Management)
- Operations Manager – Amazon (Managing last-mile e-commerce delivery operations in Bengaluru)
Beyond Work
As a coach and consultant, I mentor professionals and businesses to unlock their digital potential, sharing insights gained from nearly two decades of navigating the evolving marketing landscape. My approach blends strategy with execution, ensuring every initiative delivers measurable value.